Jasmin Jasko Razic is the dynamic President and owner of True North Events, a company renowned for revolutionizing the DJ & Event services landscape on the East Coast. Born from a legacy established in 2013, True North Events, originally known as True North DJ Services, quickly became a cornerstone in the entertainment industry, renowned for its top-notch DJ services. Jasko’s entrepreneurial spirit and vision led him to acquire True North amidst the challenging times of COVID-19 in December 2021, a bold move that marked the beginning of a new era for the company.
With a diverse background that intriguingly blends music and law enforcement, Jasko’s journey is anything but ordinary. Before his venture into the business world, he served as a dedicated police officer for a decade, a career that honed his sense of community and service. However, his heart always beat for music, a passion deeply rooted in his childhood years in Bosnia, where he played piano and drums before immigrating to Canada at the age of 10. Settling in Halifax at a young age, Jasko’s transition into a new culture was marked by his unwavering love for music, which remained a constant as he navigated through high school and beyond.
Jasko’s transition from law enforcement to full-time entrepreneurship was fueled by his entrepreneurial spirit and an innate drive to innovate within the entertainment industry. Under his leadership, True North Events has experienced exponential growth, expanding its team from seven to twenty-two DJs and broadening its services to include photo booths and the highly sought-after 360 video booth, a first of its kind on the East Coast. His pragmatic approach to business, combined with a deep understanding of market needs, has positioned True North Events as a leading entertainment provider, renowned for its quality, innovation, and comprehensive service offerings.
Jasko’s story is a testament to the power of passion, resilience, and adaptability. From the war-torn streets of Bosnia to the bustling business landscape of Canada, his journey reflects a relentless pursuit of excellence and a deep commitment to enriching the entertainment experience. As True North Events continues to thrive under his stewardship, Jasko remains a beacon of innovation, continuously seeking new ways to elevate the event experience and leave a lasting impact on the industry.