Anita Kirkbride UNDERcomplicates social media marketing for smart, successful small businesses.

She encourages her clients to ditch perfectionism, embrace authenticity and #BeFlawsome in their social media.

She started Twirp Communications Inc., a boutique social media consulting business, in 2011 and the Social Media Day Halifax conference in 2018. She has helped hundreds of entrepreneurs leverage social media through her consulting, BeFlawsome podcast, educational blog, and a variety of webinars and online courses.

The anti-hero Spicy Anita arrived in 2023 and is known for her red leather jacket, busting myths about the online marketing industry and encouraging her followers to #UnleashTheAntiHero.

Check her out @twirpcommunications

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